Cari's 30-Day Lead Plan
A referral-first plan to grow Pair of Acies business from friends, family and community, using Coldwell Banker tools before any paid leads. Status as of Oct 22, 2026.
The approach. Spend $0 on outside leads for 30 days. Grow the sphere, ask for referrals at set moments, and use the CB tools she already has. One extra East Cobb closing is roughly $12K to $14K gross before her split.
Week 1: set up
- Meet the Sandy Springs managing broker and ask the four questions below
- Sort all contacts into tiers A, B and C in MoxiEngage
- Claim or refresh her Google Business Profile
- Join one East Cobb PTA or school group
- Join one church or HOA committee
Week 2: reach out
- Make 10 calls a day, starting with tier A, using the referral question
- Ask 5 past clients for Google reviews
- Send the first monthly market email for East Cobb and Sandy Springs
Week 3: show up
- Do 10 tier A pop-bys
- Have coffee with the office Concierge lender
- Attend one Sandy Springs community event
- Host one open house on a colleague's listing
Week 4: build momentum
- Plan and invite for a client appreciation event in month 2
- Send a thank-you for every referral
- Review which contacts produced conversations and adjust tiers
Contact tiers
| Tier | Who | Touches |
|---|---|---|
| A | Past clients and referrers | Monthly call, quarterly pop-by, yearly home-value update |
| B | Close friends and family | Quarterly call or text, event invites |
| C | Everyone else | Monthly market email, 2 events a year |
When to ask for referrals
- At contract, at closing, and 30 days after
- Any time someone thanks her
- The question“Who do you know who's thinking about moving in the next year?”
- Every referralHandwritten thank-you within 48 hours, and an update to the referrer.
Questions for the broker
- Who is the Office Relocation Director?
- How are office and relocation leads assigned?
- Is there a training calendar?
- Will the office help pay for client events?Also confirm the referral-gift policy and how to show the Pair of Acies name in marketing.
Instagram growth playbook
- Short original Reels7 to 30 seconds, hook in the first 2 seconds, on-screen text, 3 to 5 a week, no TikTok watermark.
- Built to share and saveLists, comparisons and guides people forward to a partner.
- Local firstEast Cobb and Sandy Springs life, not real estate jargon.
- Trending audio and Collab postsUse rising audio; co-post with local businesses, a lender or a stager.
- KeywordsEast Cobb homes and Marietta GA real estate in captions, profile name and location tag.
- Turn views into leadsComment a keyword to get the list, then DM and add to the CRM.
30 days of Reel ideas
| Day | Reel |
|---|---|
| 1 | Meet Cari: why I sell homes in East Cobb, in 15 seconds |
| 2 | 3 East Cobb neighborhoods under $500K |
| 3 | Guess the price: home tour, answer at the end |
| 4 | What $600K buys in East Cobb vs. Sandy Springs |
| 5 | East Cobb school zones explained simply |
| 6 | My perfect Saturday in East Cobb |
| 7 | Client win story: from first showing to keys |
| 8 | Front door to wow room reveal tour |
| 9 | 5 mistakes sellers make in a slower market |
| 10 | Marietta Square this weekend: 3 things to do |
| 11 | Ask a lender: what rate drops really mean, with a Concierge partner |
| 12 | This month's East Cobb market in 20 seconds |
| 13 | Day in the life of a Coldwell Banker agent |
| 14 | Hidden gem restaurant in East Cobb, Collab with the owner |
| 15 | Staging before and after |
| 16 | First-time buyer myths, busted |
| 17 | Best parks in East Cobb for dogs, featuring Remi and Roux |
| 18 | Guess the price: Sandy Springs edition |
| 19 | What closing day actually looks like |
| 20 | Relocating to Atlanta? East Cobb in 30 seconds |
| 21 | 3 cheap upgrades that add value before you sell |
| 22 | Home anniversary surprise for a past client |
| 23 | Coffee shop tour: where I meet clients |
| 24 | How long homes take to sell here right now |
| 25 | Townhomes vs. single-family: which fits you |
| 26 | Open house behind the scenes |
| 27 | Fall or holiday events roundup in East Cobb and Sandy Springs |
| 28 | Comment LIST for my East Cobb neighborhood guide |
| 29 | Pair of Acies: a husband-and-wife moment |
| 30 | Month recap and what's next in the market |
Her office
- Office
- Coldwell Banker Realty Sandy Springs/Perimeter
- Address
- 5252 Roswell Rd, Atlanta, GA 30342
- Phone
- (404) 252-4908
- Monthly budget
- $50 to $250, mostly gifts and event supplies
Paid lead sites stay off until referrals flow steadily; pay-at-closing programs come first when they do.